The BRABER Way: Grit & Innovation

BRABER Equipment started back in 1969 when Bill Braber and his young family made the move from the Netherlands to Canada. They settled in the west coast town of Abbotsford, BC. It was a bustling farming community that had plenty of people to work the land but needed better equipment to make it happen.

Bill saw the opportunity, and he got to work. Every year, he’d head back to the Netherlands to get the best equipment he could find, then bring it back for the farmers across British Columbia and Washington State.

Soon, his backyard was full of machinery, and his basement turned into the parts warehouse. Business was booming, and everyone in the family pitched in. To keep up with the phones, Bill bought a cutting-edge answering machine that was the size of a suitcase. Which was high-tech in the ’70s.

Bill built BRABER on the foundation of providing the best value, service, grit, and innovation. He wasn’t afraid to try something new, whether it was a product, a supplier, or a person he believed in. That mindset laid the groundwork for decades of growth.

The torch was passed to his son, Nick, in the late 1980s. Who continued to build on the foundations that was laid. Nick grew up in the business and knew it well. He expanded it by building new warehouses and manufacturing in Canada, America, and abroad, making BRABER a strong global company.

Today, BRABER is still family-run, now in its third generation. Curtis, Bill’s grandson, leads the team with the same hands-on focus and guiding principles. He is dedicated to staying true to the people we serve: the dealers and farmers who work hard and put food on our tables.